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Trade Show Staff Training
Course Information
Deciding to attend a trade show is a significant investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company. Trade show attendees usually plan a list of whom they’re going to visit before entering the convention center doors; make sure you are on that list.
Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead to one obtained through all other means. Get your staff trained and get to that trade show!
plan of action
Workshop Objectives
- Recognize effective ways of preparing for a trade show
- Know essential points to set up a booth
- Know the Dos and Don’ts behaviors during the show
- Acknowledge visitors and welcome them to the booth
- Engage potential customers and work towards a sale
- Wrap up the trade show and customer leads